SPONSORS: Smith Optics, Arcteryx, 4Frnt, Gordini, Dynafit, FreshSports, Whistler Blackcomb
Hoji is an unsuspecting fellow. If you saw him at your local 7-11, the last thing you’d think is that this guy is a world-class, foaming-at-the-mouth charger. He’s been nominated for ‘Line of the Year’, ‘Male Skier of the Year’, and ‘Full Throttle’ at the last few Powder Awards. Based in Canada, Hoji starting wearing Discrete beanies before he knew who we were as a company, and before we knew who he was as a skier. After all these years, the iconic image of Hoji charging in a bright orange Discrete beanie is burned into our soul. We appreciate everything. Thanks, Eric.